Labeltronix is celebrating its 25th anniversary in label printing by helping companies with their branding and labeling from retail shelves to manufacturing floors.

Founded in Orange, CA, USA in 1993 by Dan Blair and Eric Shepard, Labeltronix began by selling printers and labeling supplies. A decade later, the company took a handful of employees, a “clean sheet of paper,” and lots of passion to start its state-of-the-art digital label manufacturing facility. Labeltronix was the first digital label printer in Southern California. Today, Labeltronix runs in a  50,000-square-foot facility with multiple digital and flexographic printing and finishing presses, along with its own uniquely customer-focused application and learning center.

“We’ve prided ourselves on building from scratch and doing it the good, old-fashioned American way,” says John Trail, president and managing partner with Shepard and Blair. Labeltronix has never had outside investors; rather, it has grown organically—with the partners reinvesting every year into their people and business.

Labeltronix also has been consistent about emphasizing “people, passion and partnerships,” with its employees being central to all that the company has accomplished, and hopes to, says Trail. “It’s the people who power the company, the passion that keeps us going full-throttle, and the partnerships that we work for every day,” he explains. “From Day 1, we’ve been about embracing the latest technology and challenging conventional wisdom to find better ways to help companies with their label printing.”

The company developed—and trademarked —“Lean Labeling,” a solution based on interviews with its customers in mind. From that feedback, Labeltronix designed its entire facility and the workflow on presses to economize during production. That process keeps customers’ costs down and makes “Lean Labeling” an optimal, economical solution to meet customers’ needs.

Labeltronix’ focus on quality throughout its history has resulted in numerous awards for its label printing excellence from highly regarded associations: The Flexographic Technical Association (FTA), Tag and Label Manufacturers Institute (TLMI), Package Printing and the Printing Industries Association of Southern California.

“We’ve always been rethinking, looking for better ways, and challenging the status quo,” says Trail. Just over three years ago, in fact, Labeltronix established a new division based on its original core—ReThink Labels—to introduce new ways for customers to gain more control over their label printing while allowing them to print their own high-quality color labels.

Trail sees a bright future with tremendous possibilities for Labeltronix and ReThink Labels. “Our investment into our people and digital technology has positioned us for continued growth and amazing opportunities to help our customers adapt to the fast-changing digital world and the business challenges they face,” he says.